Who we are

Show Racism the Red Card (SRtRC) is the UK’s leading anti-racism education charity, educating around 60,000 young people and 14,000 adults every year in schools and workplaces. We also deliver educational events at football clubs across England, Scotland and Wales. Our Education Hub provides free online anti-racism resources to every school in the UK. The Hub currently has over 21,00 registered users and has reached over 1 million young people.

Our beginnings

In 1996, our Honorary President, Shaka Hislop (then Newcastle United goalkeeper) was at a petrol station with his wife and young daughter, in the centre of the City of Newcastle upon Tyne. A group of young people, seeing a black man, began to hurl racist abuse at Shaka causing understandable fear and discomfort to the young family.

However, upon realising who Shaka was, the mood of the young people turned to one of awe and admiration, leading them to approach him and request autographs. It was at this point that Shaka realised that his ‘celebrity’ and status as a footballer had an influence that he had hitherto been unaware of. Coupling the power of football and his position as a role model, Shaka realised that education would be a powerful strategy for tackling racism in society.


The rest is history

At the first scheduled event at Gosforth High School in Newcastle upon Tyne, Shaka and his teammate John Beresford spoke to the acutely attentive students about their experiences in football and in society in general. 26 years later, Show Racism the Red Card are in greater demand than ever before.


Million mark

In March of 2023, we celebrated an outstanding landmark in our history.

1,000,000 people have now passed through our invaluable anti-racism learning programmes.


Victories and targets

Our amazing team in Wales have succeeded in establishing anti-racism on the Welsh education curriculum. Now, we are lobbying across the UK to have this applied to the UK curriculum. It is vital that the curriculum teaches and encourages inclusivity, compassion and the embracement of diversity from the very earliest years of education.

Funding the future and celebrating success – together

Wear Red Day is our annual national fundraising and awareness day and from very humble beginnings in 2014, has grown to become the UK’s greatest celebration of anti-racism and the anti-racism movement. In 2023, an incredible 615,000 individuals registered to take part in the celebration.


Wear Red Day is all about taking part and wearing an item of red clothing to show solidarity, sharing photos of support on social media with the hashtag #WRD24.


At a time of so much negativity and demonisation on social media sites, the trending of our hashtag of positivity highlights the hundreds of thousands of likeminded people who are prepared to stand up as proud anti-racists, actively celebrating diversity and inclusion.


To register and receive your free fundraising pack, you can visit our website here.


2024 is the 10th Anniversary of Wear Red Day and it’s going to be a huge celebration.


We don’t ask that people break the bank or give more than they can afford, if everyone taking part were able to donate as little as £1 to us on Wear Red Day, it would make such a massive difference to what we are able to achieve.


Donations can be made via our JustGiving page at https://www.justgiving.com/theredcard or by sending us a text. Text ‘RED’ to 70470 to donate £1. (Text ‘RED 5’ to give £5, ‘RED 10’ to give £10 or ‘RED 20’ to give £20).

Show Racism the Red Card
Account number: 20214931 
Sort Code: 60-83-01

Join us for Wear Red Day on Friday 18th October 2024, it’s going to be huge. It’s going to be RED. It’s going to be spectacular.

Shining bright RED across the UK

Helping us to mark and celebrate Wear Red Day, we have some truly dramatic light ups from the UK’s leading landmarks. Keep your eyes peeled for the amazing light displays at The London Eye, Warwick Castle, Gateshead Millennium Bridge, The Glasgow Hydro, London Heathrow, Legoland Windsor, Madame Tussauds and many more.

It’s going to be huge. It’s going to be RED. It’s going to be spectacular.